Keynote Speakers


Prof. Wojciech Cellary
Poznan University of Economics and Business, Poland

WOJCIECH CELLARY received the M.Sc. (1974), Ph.D. (1977) and Dr. Hab. (1981) degrees all from the Technical University of Poznan (Poland). In 1989 he received the title of Professor. From 1974 to 1992 he was with the Technical University of Poznan, from 1987 to 1991 serving as the scientific director of the Institute of Computing Science. From 1992 to 1996 he served as the vice-president responsible for research of the Franco-Polish School of New Information and Communication Technologies. In 1996 he joined the Poznan University of Economics. Currently he is head of the Department of Information Technology. He has been a visiting professor at the following universities: University of Nancy I, University of Nancy II, University of Paris-Sud, University of Paris-Dauphine, France, University of Genova, University of Ancona, Italy, United Nations University in Macao and United Nations University in Guimaraes (Portugal). He has lead numerous industrial projects on the development of hardware and software of computer systems and their applications in telecommunications, the computer industry, the electric power industry, and education. The projects were supported by Polish, French and American industry, Polish Ministry for Research and Higher Education, as well as UE Framework Programmes. He is co-author of 3 European patents. He served as a consultant to the Polish Ministries of: Science, Education, Telecommunications, Interior, Administration, Digitization and Regional Development, Polish Parliament and Senate, as well as many research institutes and governmental projects. He has been a main organizer of 50 scientific national and international conferences and he has been a member of the program committees of additional 350 conferences. He is author or co-author of 10 books, an editor or co-editor of 10 books, author of 22 chapters in books, and over 150 articles in journals and conference proceedings. Currently his department is specializing in Virtual/Augmented Reality and Internet of Things.


Topic: Challenges of Economy 4.0


Abstract: Economy 4.0 encompasses long list of innovative technologies as internet of things, cloud computing, big data, 5G mobile telecommunications, sensor technology, geo-spatial technology, robotics, cobotics, additive manufacturing, virtual reality, augmented reality, and others. They are first integrated in cyber-physical systems, than smart factories, and then Industry 4.0, as well as smart environments such as smart grid, transportation, health-care, home, buildings and again – many others – all together constituting Economy 4.0. The breakthrough innovation of Economy 4.0 is provision of mutually cooperating cyber-physical systems deployed in different areas with decision-making autonomy.

This speech is devoted to four challenges related with Economy 4.0 that go beyond technical issues. First, a challenge to education. Second, a challenge to future employees requiring new, advanced competences and skills. Third, a challenge to fixing errors in complex software and training datasets. Four, a challenge to responsibility of complex software designers, developers and integrators. These challenges may be considered as directions of future research on Economy 4.0.



Prof. Harald Øverby

Norwegian University of Science and Technology, Norway

Harald Øverby (born 1979) is a Professor at the Norwegian University of Science and Technology (NTNU). He received his M.Sc. in Computer Science in 2002, a B.Sc. in Economics in 2003, and a Ph.D. in Information and Communication Technology in 2005. Øverby has also studied law at the University of Oslo in Norway. Øverby has published over 80 papers in international journals and conferences in the areas of communication technology, digital economics, business modeling, data coding and optical networking.


Topic: The Economics and Business of Multisided Platforms


Abstract: Multisided platforms are one of the most profitable business constructs in the digital economy. Some of the largest digital companies in the world—including Facebook, Amazon, and Apple—exploit the multisided platform as a part of their business model. Multisided platforms operate in a highly diverse ecosystem and oversee interactions between heterogenous actors with different business motivations. Fundamental insights into multisided platforms are necessary to understand today's digital business landscape. This talk provides an overview of the various types of multisided platforms from a network effect perspective. We identify seven types of multisided platforms and give examples of digital services for each group. Analytical models developed provide new insights into how the various multisided platforms operate.





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